Point of view.

Driven By Potential

The lens through which we choose to view the world determines how we leave our mark on it.

Your data problem may be the humans that are analyzing it

Exploring the importance of combining sector expertise with data analysis for better decision-making in retail.

Understanding the 4 C’s in a DTC Strategy

If you have a business reliant on traditional distribution models, you might be wondering if switching to direct-to-consumer (DTC) is right for you. The benefits of a DTC business are clear, but before making the switch, you should evaluate your customers, competitors, capabilities, and costs.

5 Questions retailers should answer before going headless

Answering these five questions will help you know if it's time for your retail e-commerce site to go headless.

What is technical debt?

Many retailers accumulate tech debt in the name of speed or growth and end up with a random set of tools that may solve one problem but cause another.